An Overview of How SEO is Changing

New technologies and search engines that grow smarter all of the time are changing the world of SEO. The techniques that were used a decade or even five years ago to get a website properly ranked will fail to deliver the same results today. In fact, many of these techniques could potentially contribute to penalties.

SEO has changed in some ways. One thing that has happened is the increased complexity of doing effective optimization. Today, SEO is much more about reputation establishment than about keyword densities or backlink formulas.

Content – the King

Quality content has always been important but today, it happens to be one of the crucial elements. Google introduced several algorithm changes over the past few years in an attempt to purge low-quality texts from the web.

The quality is no longer measured by a keyword density or the selection of the right keywords. The texts that appeal to the audience and make it spend more time exploring the website are the ones that deliver the best results.

Social Signals

Social media marketing is a powerful tool for getting more traffic and boosting the popularity of a web project. These websites have also started playing a role in the world of search engine optimization.

After Google had launched its social network, SEO professionals started predicting that the new development is going to start having an impact on ranking algorithms. They were completely right.

Social media are used to build an online reputation, and online reputation is an important part of SEO. Though getting more Facebook Likes and Google +1s may not necessarily translate immediately into improved search engine positioning, the social media contribute to quality backlinks and increased recognition.

Two Changes Stemming from Mobile

The prominence of mobile devices and their use for browsing have also had an impact on optimization techniques.

Mobile browsing has affected SEO in two main ways – responsive design and local searches, as we see with this Nashville SEO firm.

To address the needs of the local crowd, many website developers began working on responsive designs that adapt to the size of the screen. Some have even built separate mobile websites altogether. Google is putting more and more emphasis on the user experience. Since the number of people browsing through a mobile device is increasing all of the time, an emphasis on a mobile-friendly design has become one of the keys to effective SEO.

Local optimization is another important component. When carrying out a search through a mobile device, people are likely to focus on a service that they need and a location. Here’s an example – you’re walking in Brooklyn, and you suddenly decide that you’d like to go to a restaurant. The chances are that you’ll carry out a search on your smartphone using phrases like “Italian restaurant in Brooklyn.”

The best SEO experts are the ones that understand the changing nature of website optimization. SEO is far from a static field. The demands of search engine users are changing. Engines like Google are constantly updating their algorithms to address these demands. Thus, having a good idea about the latest modifications is one of the keys to staying relevant and focusing on the quality that will bring a project to the top of the search engine results page.

Discovering How SEO Works

Nowadays where millions of web pages linger the web, getting noticed has become a worse headache than it ever was. It is, however, not impossible to increase your site viewership just because tons of other websites are all over the internet. Search engines can help sites increase their viewership by increasing traffic through search engine result pages (SERPs). To be on top of SERPs, websites must rely on a delicate concept now being widely used all over the web – search engine optimization (SEO).

SEO relies on how search engines work such that your site gets suggested on the top results. Say, for example, you have decided to create a website focusing on computer accessories. Even with the best articles and multimedia contents, viewers may still end up with sites that contain mediocre contents. Why? Because your site is not yet registered on SERPs by these search engines, your site may not be given the priority, as is told by Nashville SEO Guy.

seo-bar1Probably the most important thing to remember is that search engines have spiders and crawlers they use to search the web for relevant contents. Such spiders and crawlers can search for the most relevant keywords from millions of sites in just seconds. So if your article is about computer accessories and you put titles or keywords such as gaming performance and improving processor speed in your articles, search engines may deem your content irrelevant and instead search content from your competitors. There’s no way for spiders and crawlers to know that you have articles about computer accessories unless you use such terminologies.

Next to keywords is link-building. Since the ‘90s where search engines were still starting to emerge and establish their dominance, link-building has already been used to provide only relevant searches on the internet. Link-building relies on the concept that the more people there are posting links that redirect viewers to your site, the more reliable your site must be. In this regard, most webmasters communicate with fellow site owners to post links to their websites. The more links there are directing to your site, the more appealing your site becomes to search engines. Some sites, however, may provide links to other sites without telling search engines that they are voting for such sites. This is through the nofollow tag.

Other techniques used include Meta tags. Meta tags are keywords only visible to search engines. These are details that contain tags that search engines use to determine relevance. Nowadays, however, the use of Meta Tags has considerably decreased because most sites take advantage of Meta tags to fool search engines into believing their site content’s relevance.

If there are fair and legitimate ways to be on top of the search results, there are also unscrupulous ways that must be avoided and frowned upon. One of which includes keyword stuffing. Keyword stuffing is employed by adding texts that may increase chances of being noticed by search engines. Such texts may be placed at the bottom part of web pages where readers won’t be able to notice them. Some unethical sites even blend these texts with the background color. This way readers won’t be able to notice them. Search engines, on the other hand, will be able to.

Another unaccepted practice in SEO is the use of farming links. Through this practice, webmasters buy hundreds of links from other sites and take advantage of link-building to get their web pages on the top results. Though it may seem that these sites provide legitimate content they are, in reality, just linking against one another. Search engines are then fooled as to these sites’ credibility.

These kinds of practices, however, should not worry other ethical sites. Since most search engines have evolved their algorithms, such deceitful tactics have now gotten easier to discover. Once search engines deem a website as spam or just an irrelevant site pretending to be otherwise, it would be next to impossible being on top of the search results again.

If there’s one last thing you should know, it is that SEOs shouldn’t overwhelm you. They sound complicated only at first. Ones you’ve gotten the hang of it, understanding it would be as easy as eating. Whether you’re a site master or just a regular blogger wishing for more readers, SEO is something that you should understand. In the end, who wants a page with no audience?

Modernizing the United Anglicans Web Site

It is a new era here at United-Anglicans. The look and feel of the web site is changing, as you have noticed. This is going to become a more commercial enterprise as we renovate our virtual walls here. There is so much that we have to offer as far as retail savings, and we look at it pretty much as though there had been an abandoned church that became home to a new mix of artisans and crafters (this has happened rather frequently). It’s just that our building is “virtual” today! It’s been fun deciding on which way to go, but it’s all for the good! Enjoy!